What do Airbnb & Popcorn have in common!
This blog post is inspired by a podcast called ‘Masters of Scale’. In one episode we have Reid Hoffman ofContinue Reading
Latest Posts
Uber Cool ‘Rommel’
Early morning on any given workday could mean only one thing. Work sling bag on left shoulder and overnighter onContinue Reading
Employee Experience 101
Since time immemorial, the term ‘customer delight’ has been used in many board room discussions. The focus of ‘experience’ andContinue Reading
Acquisitions, Transitions & the Employer Brand: Scene 2
Here is a story that is unfolding as we play reporter. Late last year we were called into a conversationContinue Reading
Recruiting, the IKEA way!
More often than not, the best ways to get eyeballs is to break the script or format. be it withContinue Reading
What’s the buzz?
Terms like ‘Employer Branding’, ‘Employer of choice’, ‘Preferred employer’ keep flowing in and out of discussion rooms. The game remainsContinue Reading
Look out, here comes the Employer Brand task force!
The traditional rulebook says that Employee Engagement must sit with the Human Resources department whereas the Marketing team is theContinue Reading
Acquisitions, Transitions & The Employer Brand: Scene 1
We were frankly somewhat puzzled when the leadership team of this company invited us for an exploratory conversation. But asContinue Reading
The B-Schooler’s love affair with Campus Competitions!
Classes, assignments, surprise tests, pre-placement talks & competitions – A typical day at a premium Business School in India. TheContinue Reading
Back of the envelope Employer Brand Metrics
A familiar setting for Carpediem – The branding company in Bangalore– warming up in the board-room of a client company inContinue Reading