Cart before the horse
The classical approach to Employer Branding suggests that you: a) Nail down your Employee Value propositions (EVPs) b) List out touch pointsContinue Reading
Latest Posts
Back to basics with CEAT
We’re entering an era where ‘Recruitment Marketing’ is beginning to make its presence across channels, particularly billboards to localize communicationContinue Reading
“Know the enemy”
The title of this ‘Green Day’ song seems fitting; ‘the enemy’ alludes to a company’s competitor for talent When embarkingContinue Reading
In every way the Apple of my eye
An “Apple” video positioning the company as a place to work was being discussed on one of the LinkedIn groupsContinue Reading
Hail a new breed of Employer Brand torchbearers
A research report once published by Brett Minchington titled ‘The rise of Employer Brand Leadership’ reveals that the employer brandContinue Reading