Look out, here comes the Employer Brand task force!
The traditional rulebook says that Employee Engagement must sit with the Human Resources department whereas the Marketing team is theContinue Reading
Latest Posts
Acquisitions, Transitions & The Employer Brand: Scene 1
We were frankly somewhat puzzled when the leadership team of this company invited us for an exploratory conversation. But asContinue Reading
The B-Schooler’s love affair with Campus Competitions!
Classes, assignments, surprise tests, pre-placement talks & competitions – A typical day at a premium Business School in India. TheContinue Reading
Back of the envelope Employer Brand Metrics
A familiar setting for Carpediem – The branding company in Bangalore– warming up in the board-room of a client company inContinue Reading
Cart before the horse
The classical approach to Employer Branding suggests that you: a) Nail down your Employee Value propositions (EVPs) b) List out touch pointsContinue Reading
Back to basics with CEAT
We’re entering an era where ‘Recruitment Marketing’ is beginning to make its presence across channels, particularly billboards to localize communicationContinue Reading
“Know the enemy”
The title of this ‘Green Day’ song seems fitting; ‘the enemy’ alludes to a company’s competitor for talent When embarkingContinue Reading
In every way the Apple of my eye
An “Apple” video positioning the company as a place to work was being discussed on one of the LinkedIn groupsContinue Reading
Hail a new breed of Employer Brand torchbearers
A research report once published by Brett Minchington titled ‘The rise of Employer Brand Leadership’ reveals that the employer brandContinue Reading